Wia Profile Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

“I had no clue it was adult at all,” Morin laughs. “The ad just said ‘nude modeling’ and I was like, ‘Whatever, I’m comfortable.’ I was working at the MAC counter at the time and playing football, and I needed a job that was more flexible with my hours.”

As a producer, you’re doing everything. It’s about making sure the final product looks and feels right, and that everyone is comfortable and safe.

When she arrived on set, however, she quickly realized she’d landed in the deep end of the adult industry. The company was Reality Kings, and the shoot was far from the simple nude modeling gig she had expected.

“I walked in and was like, ‘Whoa, this is a big company!’” Morin recalls.

The professionalism of the team and the artistry behind the scenes captivated her, and she was soon hired full-time as an assistant to head makeup artist Jenn Marie Jaen, who quickly became a friend and mentor.

Morin’s unconventional path even caught the attention of mainstream media. During her time balancing her adult industry career with her role as a pro football player, the Oxygen channel featured her in a documentary titled “Living Different.” The segment explored her dual lives as both a fierce athlete on the field and as a makeup artist behind the scenes.

“I was able to shed a positive light on the industry as well as showcase what I was doing outside of it,” Morin recalls. “It was cool to show that we’re not just one-dimensional. We have lives, passions and ambitions beyond what people might assume.”

On set, she quickly earned a reputation for being a steady, reassuring presence. She noticed early on how crucial it was to help performers feel comfortable in such an intimate yet high-pressure environment.

“It’s more than just doing someone’s makeup,” she explains. “I want them to feel safe and I want them to feel like they can talk to me and trust me.”

For Morin, building rapport meant being observant, compassionate and professional.

“If I notice something’s wrong, I try to ask, ‘Are you okay?’” she says. “I’m not trying to dig into people’s lives, but I want them to feel seen.”

Working under famed lensman Greg Lansky, Morin absorbed the meticulous attention to detail and creativity that went into every shoot. Lansky’s demand for precision and excellence would shape her approach to her own work, whether glamming up talent for the camera or, eventually, producing her own scenes.

In 2021, Brazzers offered Morin a contract that cemented her place as one of the company’s go-to creatives. Accepting the contract meant cutting ties with other major companies she’d built relationships with, but the respect and appreciation she felt from the Brazzers team made her decision clear.

“‘Everyone always requests you. Everyone wants you on set,’” she recalls being told when the offer was presented. “It was a weird feeling because I was just the little makeup artist girl.”

As her career progressed, however, Morin expanded her expertise from makeup artistry to production. That “little makeup artist girl” quickly became a creative force within Brazzers, known for bringing high-concept shoots to life with her unique aesthetic and sharp attention to detail. She has a particular knack for executing scenes that blend artistry, sex appeal and visual storytelling.

“They started me off doing one big shoot a month or every few months, and then they saw what I was doing and started giving me bigger projects,” she says.

Producing scenes at Brazzers meant stepping into a much larger role. Suddenly, she was overseeing set design, wardrobe, locations, camera angles — the full creative process.

“As a producer, you’re doing everything,” Morin explains. “It’s not like you have a person for each department. It’s about making sure the final product looks and feels right, and that everyone is comfortable and safe.”

Her dedication to maintaining a professional environment is one factor that has earned her respect throughout the industry. Another is her empathy. She’s quick to notice when performers are struggling, whether it’s with nerves, mental health issues or abusive relationships. Having grown up in a family dedicated to helping others — her older sister ran a domestic violence shelter and now speaks professionally about abuse prevention — Morin feels a natural instinct to protect and guide those around her.

“I feel like I draw people to me like a comfort, like a mom,” she says. “I love being that person. People feel safe enough to come to me when they’re going through something. If I see someone spiraling, I’ll sit them down and say, ‘Listen, you don’t have to do this if your heart isn’t into it.’”

For Morin, creativity often means diving headfirst into unfamiliar territory and finding a way to make things work, no matter how unconventional the setting. Her work with Brazzers has expanded to include producing events around the world, from conventions in Berlin to coordinating shoots for major award shows. She’s especially excited about her current projects, including an upcoming continuation of the popular “Lot Lizard” series and a creatively ambitious biker-themed shoot titled “Zezy Riders.”

The “Zezy Riders” shoot was one of her most ambitious projects to date, and it came together under circumstances many producers would have walked away from. With only a few days to prepare and little direction beyond the basic concept, Morin was given creative freedom to craft an entire scene from scratch featuring Ryan Reid and Kira Noir.

“They told me, ‘We just want you to make this shoot look cool,’” she recalls. “And I’m like, ‘You’re not going to give me a script? My shoot’s in four days — what am I going to do?’”

Pushing past the panic, Morin quickly started brainstorming. She envisioned a gritty, authentic biker scene, complete with real Harley-Davidsons, a grungy clubhouse and the kind of aesthetic that would bring the performers’ energy to life.

“I wanted a real biker vibe, something that looked like it could be straight out of a classic motorcycle film,” she says.

Finding the perfect setting was easier said than done, however. Then a friend casually mentioned knowing a member of a local motorcycle club.

To Morin’s surprise, the club welcomed her into their world with open arms. Not only did they agree to let her use their clubhouse for the shoot, but they also offered her a fleet of Harleys to use as props. It seemed too good to be true — especially when, on the morning of the shoot, Morin arrived at the clubhouse to find something she hadn’t anticipated.

“They said no one would be there, but there were five or six bikers,” she says. “It was intimidating, but it turned out they were prospects who had been told to stay behind and help us out.”

The prospects — bikers working their way up the ranks of the club — were respectful, helpful, and willing to take orders from Morin and her crew.

“They were riding their bikes, doing whatever we needed them to do,” she says. “It was insane. We even got drone shots. It was the coolest thing.”

What could have been a logistical nightmare turned into one of her proudest moments as a producer. The final product was exactly what she had envisioned.

“It ended up being one of my favorite projects,” she says. “Everything just came together so perfectly. I feel like that’s the type of stuff that ends up happening with me. I end up getting cool things, and it just works out.”

Morin adds, however, that for her, moments like these are about more than just getting the shot. They’re about the unexpected collaborations and experiences that come from working with people from all walks of life. Whether she’s behind the camera, coordinating large-scale events or simply offering a kind word to a performer in need, her goal is to make her presence felt.

She’s also not slowing down anytime soon.

“I’m always looking for new ways to push myself creatively and connect with my team in deeper, more meaningful ways,” she affirms. “This work has given me so much — I just want to keep building on that and giving back where I can.”

Each month, XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry’s most influential businesswomen.